Maybe I'm biased and other book stores do this too, but I just LOVE Borders rewards card. It's just like one you'd get at a grocery store that they scan with every purchase but you also get these in your email:
(This coupon has been claimed already.)
I get a coupon from 15%-50% off on item almost every month (sometimes 2x a month)! This comes in pretty handy since I buy a book club book once a month. :) I highly recommend it and if Barnes & Noble has this too, please let us know! :)
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